How AI Reshapes Programmatic Advertising in 2024

How AI reshapes programmatic advertising in 2024 The global artificial intelligence market size is projected to reach $1,811.8 billion by 2030. Let’s put this into perspective, shall we? AI in general is expected to contribute more to the world economy by 2030 than the current output of India and China together. But where does that […]

How Publishers Can Successfully Navigate the Never Normal

How Publishers Can Successfully Navigate the Never Normal Publishers around the globe have spent the past few years adapting to the new normal. Rethinking their strategies and services to respond to periods of global change and uncertainty. This uncertainty marks a new era – the never normal – and requires that publishers are agile and […]

Cookieless Tracking: The Impact of API on Publishers

Cookieless Tracking: The Impact of API on Publishers January 2024 marked a milestone in (cookieless) tracking with Google’s long-expected purge of third-party cookies. You may ask why? The answer is, Google turned off cookies for 1% of Chrome users, amounting to roughly 30 million users.   In a world full of data privacy regulations and  outphasing […]